Normalisation, not moralisation

In recent years, the circular economy has developed into a central model of sustainable economic and environmental policy. Despite all the progress, however, the active participation of consumers remains limited. The study "Bringing the consumer into the picture - normalising the circular economy", conducted by WPI Economics on behalf of SUEZ UK, examines why existing circular economy approaches have so far only had limited effectiveness from the consumer's point of view and which conditions must be met to normalise circular practices in everyday life.